Marketing by Assumption
Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from?Certainly not the customer, but more [...]
View ArticleThe CEO’s New Strategic Imperative – Engagement
We have heard that old cliché that the lifeblood of every business is its employees so many times that it [...]
View ArticleThe Techie and the Entrepreneur
Mutual admiration cements innovative partnership to capitalize on a niche market opportunity.
View ArticleRevisiting Planning Basics for CEOs
How simple it is, but how difficult it is to execute.
View ArticleE Marketing Tools for CEOs
Kevin Roberts, the CEO of Satchi & Satchi, one of the worlds largest ad agencies in a recent e broadcast [...]
View ArticleCEO’s Conundrum – Profit Now or Later
How to keep innovation from being smothered by bureaucracy
View ArticleNation’s Entrepreneurs Expect Profits to Climb in 2013
Fourth-quarter survey by Kauffman Foundation and LegalZoom reveals highest economic confidence this year. Nearly 40 percent of new business owners say they intend to hire over the next 12 months.
View Article8 Business Lessons From a 9-Year-Old Entrepreneur
Out of the mouths of babes—or at least 9-year-olds—can flow some pretty sage advice for CEOs and business chiefs. At least when it comes from Alina Morse, the founder of a startup company called...
View ArticleEvolving an Entrepreneurial Venture With Appian’s Matt Calkins
The Challenge At age 26, you left a lucrative and successful career at a fast growing enterprise-software company—sacrificing millions in stock options—to start your ... The post Evolving an...
View ArticleCorporations Cast a Wider Net in the Search for Innovation
After several years of heated activity, venture capital firms’ investment in tech startups slowed in 2016. At the same time, however, corporations have become more interested in investing in startups....
View Article
